Chrysler Pacifica - Your Perfect Hybrid.

Product Insight

Minivans often carry a stigma—parents see them as a compromise rather than a choice, which is why SUVs have dominated the market.

Solution

Enter the 2021 Chrysler Pacifica Hybrid: the best of both worlds, combining family-friendly practicality with luxurious design and hybrid efficiency.

Intent to Purchase - Results from Targeted Social Content

The campaign effectively shifted perceptions of minivans from a "compromise" to an aspirational choice, particularly among families. The focus on hybrid efficiency resonated strongly with eco-conscious segments, helping drive intent in new markets. Baseline Purchase Intent: Before the campaign, 15% of surveyed respondents indicated they would consider the Chrysler Pacifica Hybrid. Post-Campaign Purchase Intent: After exposure to the social ads, purchase intent increased to 35%.