Moving Forward with HSBC Bank - Brand Campaign

Approach

HSBC Bank Malta hadn’t made a local brand film in over 10 years - but local businesses were thriving and were banking at the competitors. So we approached them with a simple, relatable script coupled with an elevated, elegant visual treatment that would speak directly to local Maltese business owners. We kept production small & local, staying true to the concept of connecting with Maltese businesses.

Result

The campaign boosted sales and customer engagement by 25%.

This endeavor aimed to infuse over 300 million Euros into the local economy, specifically supporting small and medium-sized enterprises (SMEs). My pride in this project stems from various facets. Firstly, it played a pivotal role in effecting tangible social and economic change, marking a significant milestone in my professional journey.

The collaborative spirit that fueled the project was extraordinary, with each team member contributing their passion and expertise. Kurt Arrigo, the well-known Maltese Photographer was instrumental in bringing it all together. From his expertise in working in the elements, to his exceptional craft made the experience, result and working relationship stand the test of time. Beyond its immediate impact, the project catalyzed a cultural shift within the agency, setting a new standard for excellence and instilling a sense of pride among not only the team members, but the brand and Malta as a whole.

The ripple effect extended to the broader creative landscape in Malta, reshaping perceptions and prompting clients to seek work of similar caliber, thereby elevating industry standards and fostering a culture of appreciation for high-quality creative endeavors. In essence, my involvement helped redefine not only the agency's output but also the entire creative landscape in Malta.

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