ABOUT

b. 1986, HK.

Hi! I’m Ian, a Creative passionate about building impactful, value-driven brands.

  • With 18+ years of experience in Emerging Technologies, Design, Strategy, and Advertising, Ian is a Creative Director who’s built and managed successful brands across the globe—while collecting a few shiny awards along the way (his recent work even got a nod from AIGA).

    Currently, Ian is the Creative Director and Owner of the little red sofa, where he uses strategic brand design to make clients’ lives easier. He’s also worked at Huge Inc., leading digital design innovation for Stellantis, and worked with global ad giants like Ogilvy, BBDO, and Saatchi & Saatchi.

    His secret sauce? Delivering value, building strong client relationships, and keeping things fun while making the big ideas happen.

  • Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Adobe, Allstate Insurance, Amnesty International, Surfrider Foundation.

  • growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

  • AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

    AIGA Professional Association for Design - Emerging Technologies CertificationItem description

  • Golden Drum: Film Craft

    Art Directors Club: 2x Silver: Print & Outdoor, 6x Nominations (Print/Craft/Outdoor

    Golden Drum Nomination: Film

    PIAF: Nomination: State and Public Institutions

    Art Directors Club: Gold: Advertising Campaigns, Bronze: Social Media/Virals

    Epica Awards: Silver: Promo Campaigns

    Eurobest European Advertising Festival: Nomination: Digital Promo

    Golden Drum: Nomination: Interactive Campaigns

    PIAF:Nomination: Creating the Media

    Art Directors Club: Gold: Direct Marketing

    Art Directors Club: Bronze: Online Campaigns

    PIAF: Nomination: Audience Engagement

    Epica Awards: Silver: Promo/Online

    Intercontinental Ad cup: Best of Admaking

    Golden Drum: Golden Watch (AD Campaigns), Design and Art Direction

    Red Apple (Moscow): Gold: Promo Campaigns

    Art Directors Club: Gold: Advertising Campaigns

    Art Directors Club: Gold: Interactive

    Art Director's Club: Bronze: Advertising Campaigns

    PIAF: Gold: Design American Advertising Federation (AAF) - ADDY Awards: Silver: Social Media/Viral

    PIAF: Silver: Online Campaigns

    Golden Drum: Golden Watch: Nomination

    Golden Hammer (Latvia): Gold: TV

  • AIGA Design Feature - Photography - 2021 

    Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

    The Sun (Published for photography) The Sun Magazine Issue 472

    Vamp Magazine: Artist/Photography Feature read here

    Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.