Content film for the Leontinka Foundation - Czech Republic.

Leontinka is a blind kids charity based in Prague.

Brief

Create a compelling content film that deeply resonates with viewers on an emotional and visceral level. The film should not only captivate attention but also build awareness, leaving a lasting impression on its audience.

Approach

In the heart of Prague, a young boy has a special metal container that captures the sun’s warmth and light. Every day, he gives this container to his blind sister, allowing her to feel the glow of the sun for the first time. The film beautifully captures their deep bond, as the boy’s simple act of love brings a bit of light into his sister’s world of darkness. With the call to action, “Bring a little light to a blind child’s life,” the story encourages viewers to support the Leontinka Foundation, bringing light, hope, and opportunity to children with visual impairments.

Result

60% completion rate, 9% engagement rate, 85% positive sentiment (comments expressed support for the cause, shared personal stories of children with visual impairments). CZK 300,000 raised.