Inspired by my experience as Regional Creative Director at Ogilvy, I founded the little red sofa, a Strategic Brand Design Studio. What began as solving problems on a little red sofa outside the big agency walls has evolved into delivering comfort in the form of innovative design solutions directly to clients.
the little red sofa
Brand Identity for my Strategic Brand Design Studio. I designed the brand using a combination of custom UX/UI and Generative AI.
We are Creative partners for forward-focused businesses shaping the future.
AIQ
Client: The AIQ (Athletic Intelligence Quotient) - the leader in sports intelligence testing since 1998 (NFL, NBA, MLB, NHL, NCAA, UEFA, and Olympic athletes).
Source of discomfort: Younger brands with a fresh perspective on sports intelligence were gaining traction.
Therapeutic remedy: A look into the company’s strategic positioning led to a full brand refresh which resulted in a 10x multiplier ROI.
SYNERGY
Client: Synergy is a web app that helps people succeed together by leveraging AI to provide guidance, motivation, and accountability for people to reach their common goals.
Source of discomfort: The start-up brand needed a completely custom brand design solution to position itself effectively in a rapidly expanding market.
Therapeutic remedy: After completing an in-depth Brand Discovery, Strategy development, Brand and Logo Design, UX Prototyping (MVP), and creating a comprehensive Brand Book, the brand was fully prepared for launch.
KEEN
Client: KEEN is an experienced commercial renewable energy consultant company based in Michigan.
Source of discomfort: The Brand was just starting out and needed an impactful brand identity to be distinctive and stand the test of time.
Therapeutic remedy: Upon completing a thorough Design Discovery, the brand was positioned as the leader in Sustainable Energy.