Tesco Tech Recruitment Video Game.
Problem
How do you attract the best programming talent in a highly competitive talent pool for Tesco, one of Europe's largest supermarket chains?
Solution
We developed an innovative mobile game where candidates could “program” the best route to deliver fresh salmon to customers world-wide.
Result
1,200 programming applications received within three months (compared to 480 in the previous quarter, a 150% increase). 75% completion rate of the game, showing high engagement. 65% of applicants sourced through the game passed initial coding assessments, compared to 40% of non-game applicants. Tesco saw a 20% increase in visits to their careers webpage during the campaign period.
We deployed digital OOH in targeted areas in major European cities along with a salmon QR code embedded into the visual that linked to the game.
This engaging approach not only captivated top programmers but also showcased Tesco Stores Europe's dedication to innovation and employee value.
Video game promo - social content.
