The Sounds of Silence
This (spec) concept reimagines Jeep 4xe as the champion of sustainable exploration, blending adventure with environmental responsibility.
Using an a cappella version of Simon & Garfunkel’s “The Sound of Silence”, the campaign highlights the vehicle’s near-silent electric capabilities, showcasing its ability to traverse nature without disturbing its beauty.
The visuals emphasize pristine landscapes and the harmonious coexistence of the Jeep 4xe with the environment, reinforcing Jeep’s commitment to preserving the outdoors while delivering unparalleled performance.
This project positions Jeep as a brand that respects and protects the wild places we explore.
Jeep 4xe - Volta Takeover
"As the new Jeep Wrangler 4xe becomes firmly established in the marketplace, this unique network takeover with Volta Industries allows the brand to reach drivers at key moments in their daily commutes as they charge their vehicles," said Marissa Hunter, Vice President, Marketing, North America – Stellantis. "And as the first brand, automotive or otherwise, to implement Volta's unique, dynamic weather-based technology capturing the local outdoor conditions on 55-inch screens, it also creates an authentic connection to our drivers and the Jeep brand's legendary status as the go-anywhere, do anything vehicle for any lifestyle."
This campaign is unique in that it used Volta Charging's dynamic weather-based ad capability to serve two different creative concepts from the Jeep brand. When it is sunny out, the creative will feature a Jeep Wrangler 4xe with the top down, going out and exploring, and the second creative emphasizes that even in the cloudiest of weather, the Jeep Wrangler is still your go-to vehicle. The ads feature the taglines "embracing nature has never felt more natural" for the sunny day version, and "charge ahead and take on the elements" for the bad weather version.
