I’ve led creative at BBDO, Ogilvy, JWT, Saatchi, and Huge, helping brands and leadership teams turn strategy into execution and execution into measurable outcomes. I’ve built brand systems, campaigns, and design platforms for Jeep, Dodge, Ram, Chrysler, Fiat, Alfa Romeo, HSBC, Vodafone, Tesco, Unilever, SAB Miller, and GE Money. That experience defines how I lead today. I think long-term, design brands that hold up under pressure, and stay focused on what drives real business results. As Founder and Executive Creative Director of the little red sofa, I work directly with founders and executive teams to define positioning, shape identity systems, and build brands designed to last. I operate at the intersection of brand strategy and execution, building high-performance teams and delivering integrated work across brand, digital, and experience. Alongside studio work, I'm open to Executive Creative Director and Head of Brand roles where I can lead in-house creative at scale, or engage fractionally with the right organization. If you’re building something that needs strategic thinking and decisive execution, let’s talk.

Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Allstate Insurance, Amnesty International, Surfrider Foundation.

8× Art Directors Club (Gold, Silver, Bronze, Nominations)

5× Golden Drum (incl. Golden Watch, Design & Art Direction)

4× PIAF (Gold, Silver, Nominations)

2× Epica Awards (Silver)

1× Red Apple (Gold)

1× Intercontinental Ad Cup (Best of Admaking)

1× Eurobest (Nomination)

1× Golden Hammer (Gold)

1× American Advertising Federation (Silver ADDY)

growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

AIGA Professional Association for Design - Emerging Technologies CertificationItem description

AIGA Design Feature - Photography - 2021 

Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

The Sun (Published for photography) The Sun Magazine Issue 472

Vamp Magazine: Artist/Photography Feature read here

Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.