Jeep 4xe Hybrid X Games Metaverse Launch.

Problem

How do you launch a vehicle, and put on the annual ESPN X Games during pandemic restrictions when all you have are vehicle blueprints?

Solution

We partnered with GMR to build a low poly 3D AR Jeep 4xe Hybrid in an immersive gamified virtual world.

Result

A 35% increase in audience interaction time and generating over 500,000 unique engagements during the event. 70% identified Jeep as the top adventure brand post-experience.

Upon clicking on the Xfest logo within the AR experience, users could enter the virtual, gamified world, where they could customize their avatar, choose to ride a snowboard or ski, where they could feely move about and explore the fully immersive virtual space while also watching the Xgames live on the virtual stage.

“I set my son loose at the virtual X Fest to get a sense of what the digitally native think of the concept. He had fun choosing his avatar and playing Knuckle Huck, and loved the customizable selfie station where you can download it or post to your social media”.

- Tim Reed, VP of the X Games

To illustrate the new Jeep 4xe Hybrid’s unmatched charging capabilities, we built an experience where the user could plug in the vehicle to both the stage and the half pipe - by doing this, the Jeep 4xe “powered” the whole event.

In addition, four hours of exclusive coverage of X Games Aspen 2021 was streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive coverage was also featured across XGames.com, the X Games Aspen App, @XGames on Instagram, Snapchat and more.