To launch the all-new luxurious Grand Wagoneer, we secured a series of branded content partnerships at the highest tier of the luxury world. We followed up the vehicle launch with a series of premium, unique product experiences.
Returning to Inspiration.
Fashion Designer Joseph Altuzarra shares his vision for the future of luxury design. Regardless of their medium, designers have always been tasked with communicating an unwavering sentiment through their work, while simultaneously adapting to the ever-present winds of change.
“Especially in this moment of intense change, you have to go back to the drawing board and really think about how people are consuming, what is important to the customer, and what is important to you, as well,” - Joseph Altuzarra
“It’s something that we’re constantly evaluating.” Chris Benjamin, the Head of Interior Design at Jeep, who faced a similar task when reimagining the Grand Wagoneer, spoke of the “immense pleasure but also, great responsibility” of reviving the legendary vehicle that first greeted American drivers in the 1960s.
Returning Home.
Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more.
Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America.
Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.
Returning to Adventure.
In partnership with the AR team at Meta, we created a unique experience inspired by the Northern Lights screensaver in the Wagoneer.
We crafted a premium Facebook Instant Experience that seamlessly integrates captivating mobile features inviting users to embark on a unique and unparalleled adventure.
We built a customized premium ecommerce experience in the Amazon store here
Bringing Ian onboard your next project ensures that your visual assets are maximized to their full potential.
