ABOUT

b. 1986, HK.

Hi! I’m Ian, a Creative passionate about building impactful, value-driven brands.

  • With extensive years of experience in Emerging Technologies, Design, Strategy, and Advertising, Ian is a Creative Director who’s built and managed successful brands across the globe, while collecting a few shiny awards along the way.

    Currently, Ian is the Creative Director and Founder of the little red sofa, where he uses strategic brand design to make clients’ lives easier. He’s also worked at Huge Inc., leading digital design innovation for Stellantis, and worked with global ad giants like Ogilvy, BBDO, and Saatchi & Saatchi.

    His secret sauce? Delivering value, building strong client relationships, and keeping things fun while making the big ideas happen.

  • Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Allstate Insurance, Amnesty International, Surfrider Foundation.

  • 8× Art Directors Club (Gold, Silver, Bronze, Nominations)

    5× Golden Drum (incl. Golden Watch, Design & Art Direction)

    4× PIAF (Gold, Silver, Nominations)

    2× Epica Awards (Silver)

    1× Red Apple (Gold)

    1× Intercontinental Ad Cup (Best of Admaking)

    1× Eurobest (Nomination)

    1× Golden Hammer (Gold)

    1× American Advertising Federation (Silver ADDY)

  • growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

  • AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

    AIGA Professional Association for Design - Emerging Technologies CertificationItem description

  • AIGA Design Feature - Photography - 2021 

    Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

    The Sun (Published for photography) The Sun Magazine Issue 472

    Vamp Magazine: Artist/Photography Feature read here

    Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.