ABOUT

b. 1986, HK.

Hi! I’m Ian, a Creative passionate about building impactful, value-driven brands.

WORK
  • Experienced Creative Director with a proven track record of transforming complex business challenges into easily digestible concepts and captivating visual narratives. My mission is to empower brands with creative direction that reflects their vision, values, and goals. I excel in dynamic, fast-paced settings, fueled by the chance to revolutionize how consumers connect with brands. Equally strategic and hands-on, I’ve scaled in-house teams, launched global campaigns, and partnered with founders, CMOs, and agencies across 8 markets. Comfortable in ambiguity, confident in execution, and obsessed with meaningful brand impact.

  • Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Allstate Insurance, Amnesty International, Surfrider Foundation.

  • 8× Art Directors Club (Gold, Silver, Bronze, Nominations)

    5× Golden Drum (incl. Golden Watch, Design & Art Direction)

    4× PIAF (Gold, Silver, Nominations)

    2× Epica Awards (Silver)

    1× Red Apple (Gold)

    1× Intercontinental Ad Cup (Best of Admaking)

    1× Eurobest (Nomination)

    1× Golden Hammer (Gold)

    1× American Advertising Federation (Silver ADDY)

  • growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

  • AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

    AIGA Professional Association for Design - Emerging Technologies CertificationItem description

  • AIGA Design Feature - Photography - 2021 

    Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

    The Sun (Published for photography) The Sun Magazine Issue 472

    Vamp Magazine: Artist/Photography Feature read here

    Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.