ABOUT

b. 1986, HK.

  • With extensive experience in Emerging Technologies, Design, Strategy and Advertising spanning 20 years, during which he has built and managed successful brands across various global markets, Ian stands as a highly accomplished Creative Director. His exceptional work has garnered numerous accolades, with his recent work being featured by the AIGA Professional Association for Design.

    Presently, Ian is Creative Director and Owner at the little red sofa, delivering value to clients through Strategic Brand Design. Prior to this, he held the role of Creative Director at Huge Inc, where he led digital design innovation on the Stellantis Integrated Auto account. His career also includes roles at renowned advertising agencies worldwide, including Ogilvy, BBDO, Lowe, and Saatchi & Saatchi.

    Integral to his thriving career are his core principles of delivering value to clients through innovative strategies, maintaining robust client relationships, and his innate talent for effectively engaging with key stakeholders.

  • Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, VW Group, Mercedes, Wrigley’s, Pepsi, Spotify, Coca Cola, Mars, HSBC Bank, Google, GE Money, SAB Miller-Pilsner Urquell, Tesco Stores, Skoda Auto, Renault, Opel, Albert, T-Mobile, LG, Vodafone, Unilever, Activision, Adobe, Allstate Insurance, Amnesty International, Surfrider Foundation.

  • growth, value creation, client acquisition and retention, brand design, brand strategy, brand building, generative ai, web design, art direction, copywriting, photography/retouching/capturing, integrated campaigns, new media, ideation, content streaming, online media, mobile, branding and identity, online video, integrated media, social media, user experience, viral content, digital innovation. Item description

  • AIGA Professional Association for Design - A Manager’s Guide to Artificial Intelligence Certification

    AIGA Professional Association for Design - Emerging Technologies CertificationItem description

  • Golden Drum: Film Craft

    Art Directors Club: 2x Silver: Print & Outdoor, 6x Nominations (Print/Craft/Outdoor

    Golden Drum Nomination: Film

    PIAF: Nomination: State and Public Institutions

    Art Directors Club: Gold: Advertising Campaigns, Bronze: Social Media/Virals

    Epica Awards: Silver: Promo Campaigns

    Eurobest European Advertising Festival: Nomination: Digital Promo

    Golden Drum: Nomination: Interactive Campaigns

    PIAF:Nomination: Creating the Media

    Art Directors Club: Gold: Direct Marketing

    Art Directors Club: Bronze: Online Campaigns

    PIAF: Nomination: Audience Engagement

    Epica Awards: Silver: Promo/Online

    Intercontinental Ad cup: Best of Admaking

    Golden Drum: Golden Watch (AD Campaigns), Design and Art Direction

    Red Apple (Moscow): Gold: Promo Campaigns

    Art Directors Club: Gold: Advertising Campaigns

    Art Directors Club: Gold: Interactive

    Art Director's Club: Bronze: Advertising Campaigns

    PIAF: Gold: Design American Advertising Federation (AAF) - ADDY Awards: Silver: Social Media/Viral

    PIAF: Silver: Online Campaigns

    Golden Drum: Golden Watch: Nomination

    Golden Hammer (Latvia): Gold: TV

  • AIGA Design Feature - Photography - 2021 

    Agave Magazine (cover photo) Vol.2, Issue 3 {Winter 2015} http://www.agavemag.com/blog/agave-magazine-winter-2015  

    The Sun (Published for photography) The Sun Magazine Issue 472

    Vamp Magazine: Artist/Photography Feature read here

    Behance: Featured 2x for Excellence in Photography, Advertising, and Pantone Color.